May 31, 2009

1970s comics ads: G.I. Joe and Bulletman

(I'm continuing some "reprints" of past comics-related posts from my politics blog as I plan on eventually deleting that category from the site ...)

Of course, one of the more facetious aspects about collecting comics back in the day was the cheesy ads found at the very back of the books. In the mid-70s, many of these featured GI Joe and the various incarnations thereof. By "various incarnations" I mean the attempt by Hasbro to make Joe characters more "superhero-like." Take this ad, for instance (click on image for a larger version):



In the first panel, we see Mike Power, Atomic Man lugging around Eagle-Eye GI Joe. Notice it says that they're "on patrol." On patrol?? 'Ya think they could get Eagle-Eye Joe some sort of gandola or something to sit in, don'tcha? I mean, he's gotta just hang on to Mike Power's leg the whole time?? (Better view on the second panel below.) Face it -- after about ten minutes of grabbing a mere leg, Eagle-Eye would be bitching to his superiors "Hey guys, let's get real here. Gimme a friggin' seat or somethin', huh? I'm not super-strong, after all! All I got are sharp eyes!!"





But this ad actually introduces another GI Joe "superhero" into the mix: Bulletman, the Human Bullet. Not only does he have a costume that'd make the guys on "Queer Eye for the Straight Guy" wince, but he's quick with the witty quip, too!



In addition, it is a bit perplexing how Bulletman just ups and joins the GI Joe Crew with no hesitation whatsoever:




How d'ya like that? Bulletman, the Human Bullet and World's Thickest Superhero. I mean, there could be no chance that Mike Power and Eagle Eye could be ... Soviet Agents, right? (Remember -- this is the mid-70s!) "Hey Bulletman, come on back with us to our HQ so we can get you squared away with joining our little coffee clatch ... !" **WHAM!!** Instant prisoner. Now here comes the KGB to claim their prize!

Mark, over at the awesome Comic Coverage, has the scoop on a different Bulletman.

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