May 29, 2009

1970s comics ads: The Six Million Dollar Man

One of the few sci-fi staples of the 1970s was the TV show "Six Million Dollar Man." Lee Majors (married at the time to goddess Farrah Fawcett) played Colonel Steve Austin, an astronaut who is severely injured in a flight accident, and is subsequently "rebuilt" with bionic implants which essentially make him a super-human. The show was a smash hit, and of course, numerous Six Million Dollar Man products hit the kiddie shelves as well as comicbook advertising pages (click image for larger view):


Sure, by today's standards the ad is beyond cheesy, but what makes this cheese especially high in dairy fat is Steve Austin's "Special Mission Outfit":


Denim leisure suit?? For "special" missions? Like, where -- rooting out the Communist influence from ... Studio 54?

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